Soul’s Calling was founded by President Gina Cotroneo in Dallas in 2004. The company creates and markets a “fashion-with-a-purpose” accessory and gift line.
Soul’s Calling’s purpose is to advertise positive ideas and energy. Ms. Cotroneo knows firsthand the creative power that we hold inside ourselves. She believes that all experiences are gifts, to realize this is to evolve, and to live this is to have true power. That philosophy was proven in a most unlikely way after a violent attack in 1997. She chose to see the event as an opportunity, and turned the experience into positive action.